Broadband Providers UK
In September 2025, I worked on the redesign of the Broadband Providers UK website. The existing design was outdated and difficult to navigate, which prevented users from accessing crucial information about their broadband options.
Visits to the site were well below target, so I was brought in to drive engagement by creating an updated design focused on clarity, ease of use and communicating brand personality.
Target audience
Broadband consumers
Skills
UX/UI | Illustration | Typography
Tools
Figma | Miro | Adobe Illustrator | Adobe Fresco
Research and planning
I developed a tailored questionnaire to uncover the client's goals, audience and vision for the redesign. Combined with a competitor analysis to identify gaps and opportunities in the market, this research formed the foundation for two distinct moodboard directions.
We moved forward with the cool-toned, minimal moodboard to build a clear and informative site.
Wireframing
