Change4Life
Whilst working in the Campaigns team for NHS Digital, the Office for Home Improvement and Disparities tasked our team with redesigning the Change4Life website as it transitioned to a new government founded identity - Healthier Families. Change4 Life was originally launched to tackle childhood obesity and related health issues.
The playful graphics and illustrations that defined Change4Life were a cornerstone of its brand identity and a key factor in its success. I played a pivotal role in ensuring that the fun, approachable aesthetics were reimagined in the updated website to ensure a seamless transition to its new identity. My work helped preserve the brand's playful essence while aligning it with the broader goals of the Better Health campaign, enhancing its appeal to families and caregivers.
Target audience
Families | Caregivers | Middle-to-low income households
My roles
Iconography | Web Design | Typography and layout | User research
Change4Life original branding
Original Change4Life website and campaign design
Development
We developed a new design system which combined the playfulness of Change4Life with the accessibility of the NHS. This balance was achieved through rapid design development and frequent testing with Change4Life users. A wide range of feedback was collected and analysed to extract key findings around visual preferences, usability and value.
Expander component demonstrating how multiple design systems were brought together.
Heatmaps of the original Foodfacts page
Illustration and iconography.
Illustrated banners identifing pages in the new site.
