Zoomie
Zoomie is a conceptual pet food brand developed as part of a project exploring the creation of a cohesive brand identity. Zoomie aspires to provide high-quality, nutritious pet food that caters to the needs of active and energetic pets. The brand identity presents a fresh and vibrant visual style that reflects the brand's commitment to nutrition and happiness for pets.
This project allowed me to experiment with bold, playful design elements while maintaining a clean and trustworthy aesthetic that appeals to conscientious pet owners seeking the best for their pets.
Target audience
Pet owners
Skills
Brand design | Packaging design | Illustration
Zoomie exemplifies how utilising additional brand assets can really bring a brand to life.
Zoomie has a set of stickers with logo variations and a collection of design elements which work in harmony to secure a bold and engaging identity. Ensuring multiple brand touch points are met, such as social media and environmental, ensures that this exciting brand is remembered well after encountering it.